According to a Research Study reported by Reuters News Wire, Alcohol advertisements do in fact boost drinking among youth.
The study of young individuals between fisteen and twenty six discovered that each additional alcohol advertisement viewed every month resulted in a one percent rise in the average number of drinks consumed, according to Leslie Snyder from the University of Connecticut in Storrs.
This report, by the way, runs in direct contradiction to industry arguments that only adult drinkers are affected by alcohol advertising, Snyder says.
And another finding was that for each extra dollar spent per person on alcohol advertising in a specific media market, study participants drank three percent more each month.
Furthermore, Snyder has serious doubts as to whether or not the alcohol industry was heeding voluntary guidelines that seventy percent of the audience for its advertising be a minimum of twenty one years old.
The research study measured advertising exposure on each of these 4 media: TV, radio, magazines and billboards.
............yeah, I have my doubts as well.